Types of Digital Marketing Agencies
It can be a little challenging to choose a digital marketing agency when you are not familiar with the industry. There are some agencies that have specialized in one or more industries or services, while there are those that have a wide range of services. Keep in mind that the right option for you is going to depend on the budget, your goals, and your objectives. It is also going to be determined by how much you want to be involved with your digital marketing efforts. Below are the most common types of digital marketing agencies and what they do:
DIGITAL MARKETING AGENCY
This is an agency that is going to help your business reach customers online using omnichannel marketing, single-channel marketing, and multi-channel marketing. With single-channel and multichannel marketing, agencies are going to interact with customers on one or multiple channels like blogs, websites, social media, email, and more. Omnichannel marketing is when marketing provides a seamless customer experience across different devices and channels using their lifestyle. Most of these agencies do not have traditional marketing services.
FULL-SERVICE DIGITAL MARKETING AGENCY
These agencies tend to be larger compared to other types of agencies because they provide a wide range of services for their clients. Many people choose to hire them because they have the experience of doing specific projects that businesses need to be done, like campaign redesign or a lead nurture campaign. They can also be good for adding muscle to existing marketing departments which is cheaper compared to building them out with new hires.
INBOUND MARKETING AGENCY
The agency is going to offer inbound marketing strategies and tactics, which are different from traditional outbound strategies. The agencies work to put businesses online where they can be easily found by customers, built trust with time, and eventually convert them to paying customers. Inbound strategies are going to produce great results with time, but you will need to give it more time (6 months to a year or even more) before you start seeing an impact on leads and sales.
Digital marketing agencies specializing in SEO help their clients rank high on the search engine results page. They usually have specialists who have experience in the following areas;
- Website audits
- Keyword research
- Website and blog content
- Backlink audits
- Video description optimization
- Metadata assessment (checking the quality of title tags, URL, meta description, etc.)
The SEO agency is going to employ a number of data analytics and website developer tools like Google Search Console, Google Analytics, SEO Moz, and SEM Rush. SEO agencies adopt search engine optimization techniques very early and comply with the search engine algorithms that keep changing.
DIGITAL AD AGENCY (PPC)
Paid advertising or paid search is another way of generating traffic to a site. Unlike organic traffic, you need to spend money to bid on ad placement and keywords on search results. The digital ads can appear on search results pages, websites, and social media channels.
They are experienced in producing attention-getting ads filled with keywords and conforming to the best practices of the platform the ads are appearing on. Some popular services include YouTube, Instagram, Facebook, and Twitter.
ONLINE AD AGENCY/PPC AGENCY
Paid advertising is a good tool that a business can use in generating traffic to their website. It is important to bid for the keywords properly to get a good return on investment. Using this approach is going to help in getting fast results. It is important to make sure that the campaign has been properly set up so you can reach the right target audience. Reaching the right audience is going to give you a good return on your investment.