5 Types Of Digital Marketing Agencies (And What They Do)
Choosing the right digital marketing company can become a challenge when you are not familiar with this industry. Some of these agencies specialise in one service or industry, while others provide broader ranges of services. Keep in mind that the right agency for your company is going to depend on your objectives and goals for digital marketing, your budget, and how involved you would like to be when it comes to digital marketing. Here is a list of the more common digital marketing agency types:
#1 Digital Marketing Agency
Digital marketing agencies reach out to customers online using either single-channel marketing, multichannel marketing, or omnichannel marketing. With single-channel and multichannel marketing, these agencies will interact with their customer through single or multi-channels including social media, email, blogs, websites, and more. Omnichannel marketing is a type of marketing that will provide seamless customer experiences across devices and channels throughout their lifecycles. Digital marketing agencies usually won’t offer any of the traditional services for marketing. As a side benfit if you are in the Hampshire are you might want to take a look at ‘marketing consultant Hampshire’.
#2 Full-Service Digital Marketing Agencies
The full-service digital marketing agencies are usually bigger than the other agency types and provide a broad range of digital-marketing-based services. Companies usually partner with a full-service digital marketing agency since these agencies have experience when it comes to completing specific projects that a company needs to be done. This could include website redesign or lead-nurture campaigns. These agencies often bring about additional muscle to an existing marketing department at lower costs than what would be involved to build these out using new hires.
#3 Inbound Marketing Agencies
Inbound marketing agencies provide inbound-marketing strategies and tactics, which are different from the outbound traditional strategies. An inbound agency is usually focused on positioning businesses online so that customers can easily find them, build up trust over a period of time, and eventually pull in or generate more sales. Inbound tactics require longer time frames (usually between 6 months to a year) before sales and lead start to increase.
#4 SEO Agencies
Some of the digital marketing agencies will specialise in SEO (search engine optimization) helping the website and content on the website of their clients to start ranking higher on the search results. These agencies usually hire specialists that perform these tasks:
- Website Audits
- Keyword Research
- Blog and Website Content
- Backlink Audits
- Video Description Optimization
- Metadata Assessment (checking the quality of meta descriptions, title tags, the URL, etc.)
- Link Building and more
SEO agencies will use various data analytics along with website developer tools such as Google Search Console, Google Analytics, SEO Moz, and SEM Rush. SEO companies always adopt the best practices for SEO early, which includes compliance with Google’s constantly-changing search algorithm.
#4 Digital AD (PPC) Agencies
Paid advertising or paid search is one of the popular ways to generate more traffic to business websites. Unlike organic and free traffic, this traffic will involve bidding on keywords and ad placements on the search results. Digital ads can also appear on social media platforms, SERPs (search result pages), and on websites.
Digital ad companies specialise in producing attention-drawing keyword-filled ads which conform to all the best practices associated with digital platforms where the ads will appear. Popular services often include YouTube, Twitter, Instagram, and Facebook ad deployment and creation and Google Ads Manager account maintenance and creation.
#5 Online PPC Agencies Or Ad Agencies
Paid advertising or paid search is an effective method to draw traffic to websites. Unlike organic traffic which is free, paid traffic will involve bidding on keywords and for ad placement on the search results. Digital ads often appear on different social media platforms, SERPs (search result pages), or even on other websites. This often quickly brings in leads, but the campaign has to be set up properly to reach a target audience.